Pi PR

If you've been following the plot, you'll know that our fledgling pie business got a bit of a boost a few days ago when InMadrid (monthly English-language paper) published an interview with me. Naturally, as a web-savvy kinda dude, I checked the SERPS (Search Engine Results Pages) to see what impact this had on our website. If you Google 'pork pies Madrid', huzzah! Number one already! But the next result caught my eye, a discussion thread on BritExpats.com.

So, of course I went there for a look, and was astounded by the negativity, comments like 'well good luck, but it'll never work'. Sheesh, thanks for the advice guys, don't you think we thought about this for a few minutes before deciding to go ahead? Some other bugger posted a recipe for a Scotch egg - you can make this yourself for tuppence! But, as a subsequent supporter pointed out, you can also build a sofa, a car or a yacht, if you want to. I signed up to BritExpats in order to be able to post a reply, got accused of spamming and self-promotion (not allowed). It's all completely weird. I've had a few private messages with the moderator, who's actually very keen on the idea and can't wait for us to hit Malaga. And I have to point out I'm in a purely defensive position here, against folks who have never experienced the joy of a GBF pie. I am not spamming (pointless - these guys aren't even our market yet) - I hope I can be a bit more subtle than that. Grrr.

They say 'no publicity is bad publicity', but I think that's about as true as 'the camera never lies'. Anyway, let me call on PR guru Alexander McNabb - is I doing this right?

Great British Food in Spain

The waiting is over and the website is now up and running. If you live in Central Madrid (inside the M-30 motorway), you can now order our fabulous pies: pork and pickle, chicken and ham, beef pasties, steak and kidney, chicken and mushroom, and a little apple one for your pudding. Oh, and we're also doing scotch eggs.

Great British Food. You know you lurve it.